PRIVACY POLICY

Effective Date: September 9, 2026

Legal Business Name: LKS Fermentations LLC (dba Hen & Hound Brewing)

Physical Address: 23433 Ringgold Pike, Smithsburg, MD 21783

Contact Email: hello@henandhoundbrewery.com

LKS Fermentations LLC (“Hen & Hound Farm Brewery,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website, place online or on-site orders, subscribe to our communications, or interact with our taproom services.

1. Information We Collect

We collect information directly from you, automatically through your interaction with our WordPress website, and via our third-party technology providers.

A. Information You Provide Directly

• Order & To-Go Pickup Information: When you order to-go beer or merchandise via our online ordering system (powered by GoTab), we collect your name, phone number, email address, payment details, and order notes.
• On-Site Taproom Point-of-Sale (POS): When ordering at our taproom counter or table via GoTab, you may enter your phone number or email address to receive digital receipts, order updates, or loyalty communications.
• Newsletter & Marketing Sign-Ups: When you subscribe to our newsletter on our website or opt into marketing communications during checkout, we collect your name and email address. Email communications are managed and dispatched via Fishbowl.

B. Information Collected Automatically & Age Verification

• Device & Usage Data: When you visit our website, standard web servers collect your IP address, browser type, operating system, referring URLs, and pages viewed.
• Age Verification Gate & Cookie: In accordance with industry self-regulation guidelines for alcoholic beverage producers, our website utilizes an automated age-verification gate. When you enter your birthdate or verify that you are 21 years of age or older, a functional, temporary cookie is placed on your web browser solely to store your verified age status. This prevents you from having to re-verify your age on subsequent visits to our website.
• Analytics Data: We use Google Analytics to understand website traffic, visitor interactions, and performance. Google Analytics collects anonymized IP data, device characteristics, and browsing patterns.

C. Advertising & Tracking Pixels

• Meta Pixel (Facebook/Instagram): We use the Meta Pixel to track website interactions (such as menu views or pickup orders) and to serve targeted advertisements to users on Facebook and Instagram.
• Google Ads / Tag Manager: We use Google conversion tags to measure ad campaign performance and serve relevant retargeted ads across the Google Network.

2. How We Use Your Information

We use the personal information we collect to:

• Process, prepare, and fulfill online to-go beer orders via GoTab.
• Send digital transaction receipts, pickup status notifications, and customer service updates.
• Deliver promotional emails, taproom news, and event invitations via Fishbowl (only if you have opted in or provided contact details for marketing).
• Analyze website performance, user experience, and content popularities using Google Analytics.
• Deliver relevant promotional campaigns and measure advertising conversion rates via Meta Ads and Google Ads.
• Verify that web visitors meet legal drinking age requirements before viewing alcohol-related content.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We share data only with third-party vendors who perform necessary operational and marketing services on our behalf:

• GoTab (POS & Online Ordering): Processes online to-go orders and taproom point-of-sale transactions.
• Fishbowl: Stores marketing subscriber lists and dispatches email updates.
• Google (Analytics & Ads): Analyzes web metrics and measures ad campaign efficiency.
• Meta (Facebook/Instagram): Executes retargeting and promotional ad campaigns.
• WordPress & Hosting Infrastructure: Hosts our website framework.

4. Cookies & Advertising Opt-Out Rights

Cookies are small text files stored on your device. You can control or block cookies through your individual browser settings.

• Opt-Out of Google Analytics: You can disable Google Analytics tracking across websites by installing the Google Analytics Opt-out Browser Add-on.
• Opt-Out of Targeted Advertising: You can manage your personalized ad preferences through Meta Ad Settings or Google Ad Settings. Additional opt-out tools are available via the Digital Advertising Alliance or the Network Advertising Initiative.

5. Age Requirement (21+) & COPPA Compliance

Our website, taproom services, and alcoholic products are strictly intended for individuals who are 21 years of age or older. We enforce an automated age-verification gate upon entry to our site. We do not knowingly collect personal information from individuals under the age of 21, nor do we target or collect data from children under 13 in compliance with the Children’s Online Privacy Protection Act (COPPA). If we learn that we have inadvertently collected data from a minor, we will delete it immediately.

6. Data Security & Payment Safety

We maintain physical, technical, and administrative measures to protect your personal data. Online payments are securely processed through PCI-compliant payment channels managed by GoTab. We do not store payment card numbers on our website servers.

7. Your Privacy Rights & Opt-Out Options

You have the right to:

• Request access to the personal data we hold about you.
• Request corrections to inaccurate information.
• Unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any Fishbowl message.
• Request deletion of your contact details from our marketing databases.

To exercise these rights, please contact us at hello@henandhoundbrewery.com.

8. Policy Updates

We may update this Privacy Policy from time to time to reflect shifts in our technology stack, operational practices, or statutory legal requirements. Updates will be posted directly to this page with a revised “Effective Date”.

9. Contact Us

If you have questions or concerns regarding this Privacy Policy or our data handling practices, please contact us at:

LKS Fermentations LLC (Hen & Hound Farm Brewery)

23433 Ringgold Pike

Smithsburg, MD 21783

Email: hello@henandhoundbrewery.com